Editable concept map
Map the idea people race to share.
Tickoff dissects MELT—a bakery concept where pastry prices fall live until someone buys. Follow the attention loop, then edit every field to build your own viral mechanic.
Instant download · Canva + Figma · Commercial-use options
MELT
The complete viral loop
The Tickoff standard
No empty worksheet disguised as insight.
Worked end to end
Every station is populated with a concrete answer from the MELT concept.
Built to be remixed
Replace the product, audience, trigger, and sharing loop without rebuilding the structure.
Inside the map
See the whole viral system, not just the hook.
The subway format turns a fuzzy business idea into a route you can inspect, challenge, and adapt.
- 01
01 · Attention
The price becomes the spectacle.
A live countdown turns a familiar purchase into a visible, time-sensitive race.
- 02
02 · Participation
Every buyer has a decision to make.
Waiting might win a better price. Waiting too long means someone else gets the pastry—and the story.
- 03
03 · Distribution
The winning moment is made to travel.
See who records the tension, why the clip is legible in seconds, and what draws the next crowd in.
- 04
04 · Compounding
A purchase resets the loop.
Fresh inventory, a fresh countdown, and another winner turn a stunt into a repeatable growth engine.
Made to move
A clear route from reference to your next move.
Editable source
Open the same concept in Canva or Figma.
Instant delivery
Get the files as soon as your order is complete.
Commercial options
Choose the license that fits how you plan to use it.
The collection
Start with a worked example.
Ready when you are